Nazi Germany - Fascist Italy Essay - 1530 Words

During a world economic crisis, two similar totalitarian regimes were able to emerge in Germany and Italy. The fascist party was led by Benito Mussolini in Italy, while the National socialists were led by Adolf Hitler in Germany. The education played a key role in these two nations, as since the future of Italy and Germany was in the schools. The public image of Adolf Hitler and Benito Mussolini were key factors in the popularity of the two leaders. Propaganda was an essential tool in both countries because it allowed for the political parties to sway the viewpoints of the public to their liking. These two natural allies, Italy and Germany, however very diverse from each other, can be equated in many respects. Largo ai giovani, Italian†¦show more content†¦According to Hitler, a young German must be as swift as a greyhound, as tough as leather, and as hard as Krupps steel. Another important component of the education system was the after school youth movements which students participated in. In Italy, there existed the Opera Nazionale Balilla (ONB). The goal of the ONB was to create Fascist soldiers who would be conservators of national values and to secure military garrison of the new Italy. In the ONB, boys participated in many military exercises such as marching and using imitation guns. Benefits were included in the ONB; members were promised a head start in their careers and special treatment in their military services. In Germany, students were part of the Hitler-Youth. The task of the Hitler-Youth was to prepare boys for military service. In this program, some of the exercises boys participated in were marching, bayonet drills, grenade throwing, trench digging, map reading, gas defense, use of dugouts, how to get under barbed wire, and pistol shooting. (History) These youth movements were important parts of the education system and society as a whole. An interesting ingredient of the education system in these two regimes is the role females played. The main objective of teaching girls was to produce ideal mothers. In Italy, activities for girls consisted of courses in first aid, exercises, games, competitions, trips, and lectures on fascism. (History) In Germany, the girls curriculum includedShow MoreRelatedFascist Italy, Nazi Germany and Imperial Japan1741 Words   |  7 Pages Fascist Italy, Nazi Germany, and Imperial Japan all shared a global concept of fascism where the willingness to create a collective conscious of nationhood was justified through imperialism. Indeed, the importance of nationalism within Fascist culture would greatly affect the foreign policies of Italy, Germany, and Japan during the 1930s and 1940s. World War one had brought about revolutionary changes in the nature of war, society, and technology, where the advent of total war and mass mobilizationRead MoreNazi Germany And The World War I1265 Words   |  6 Pagesaxis powers that includes Italy, Japan, and Germany. The Germany were defeated by the British and French in world war one so the new leader of Nazi Germany Adolf Hitler became allies with two countries the fascist Italy and the militarized Japan. At the beginning the whole world didn’t take the new leader of Nazi Germany very seriously, the United States of America did not want to be involved in European matters , and the united kingdom did not thought that the Nazi Germany will start another war becauseRead MoreHitler And Mussolini s Influence On World History927 Words   |  4 Pagesusing fear tactics to control the people of their nations, Germany and Italy respectively. Hitler established his empire as a dictator within 18 months of being appointed as Chancellor. Mussolini needed six and a half years to establish his dictatorship. Although it took Mussolini much longer to take complete control of his country, he was able to complete his rise to power in Italy as a dictator a decade prior to Hitler’s control of Germany (Pollard 2). Hitler and Mussolini used fear tactics in differentRead MoreMussolini s Main Goals For Italy1177 Words   |  5 Pagesthe Holocaust. Italy, under the rule of fascist dictator Benito Mussolini, was one of the many countries who turned her back on the Jewish people. Because of political, social and economic reasons, Italy was a bystander to the heinous crimes inflicted on the Jewish population. Benito Mussolini took control of the Italian government in 1922, and ruled until 1943. Under Mussolini’s rule, democratic institutions were shut down. The shutdown of democratic institutions resulted in a Fascist dictatorshipRead MoreHistory Of Italy s Liberation Day Essay1424 Words   |  6 Pagesoccur to a country in the past shape how the country is today. In Italy there is a day that represents a very important movement in history. Italy s liberation day is celebrated to remember the fallen fighting during WWII, and in the Resistance. This day was a day that marked a dictatorship to fall, and a much needed improvement to occur on Italy. The date is April 25, Italy s Liberation Day. Every year on this day not only Italy but all around, people gather from far and near to celebrate thisRead MoreEssay on Italian and German Fascism: Similarities and Differences920 Words   |  4 Pagesa lot of differences also exist, that need to be mentioned. In order to understand these two movements, one should get to know the meaning of these terms. Such political ideology as Fascism is used in reference to the style of ruling that arose in Italy after The First World War and was represented by Benito Mussolini. And Nazism is embodied by the man who might be a true Nazist itself, Adam Hitler. Fascism could be considered as militant political movement that emphasized loyalty to the state andRead MoreDuring The Early Twentieth Century, Life Changed Drastically1193 Words   |  5 Pages Different forms of totalitarianism sprang up in Italy, Hungary, Germany, France, Russia, and even Spain, where their civil war resulted in a totalitarian government. After the devastation wrought by World War I, Europeans became desperate for change and pondered the thought of nationalistic extremism, extremism leaning towards both right and the left. Germany and Italy endured extreme financial stress after the conclusion of World War I. Germany faced an economic depression as a result of the provisionsRead MoreThe Common Factors that Led to the Establishment of Totalitarian Regimes in Italy and Germany in the Inter-War Period977 Words   |  4 PagesThe Common Factors that Led to the Establishment of Totalitarian Regimes in Italy and Germany in the Inter-War Period Totalitarian regimes refer to the type of government in which the State has total control over all aspects of peoples life. Main features include an infallible leader, planned economy, strict party discipline, strong armament, an official doctrine that everyone has to believe, and absolute obedience of individuals to the State, etc. During the period 1919-39Read MoreBenito Mussolini : One Of Europe s Most Powerful Dictator923 Words   |  4 PagesBenito Mussolini: One of Europe’s most powerful Dictators. Benito Mussolini was born on July 29, 1883 in Dovia Di Predappio, Flori, Italy. He lived as an Italian politician, journalist, and leader of the National Fascist Party, which he created in 1919. Benito’s father Alessandro remained a blacksmith and socialist and his mother Rosa was a schoolteacher. Mussolini followed his father’s footsteps in becoming a socialist. His parents feared that Benito would become mute from not being able to speakRead MoreFascism Defined in the Context of Mussolinis Italy and Nazi Germany1371 Words   |  6 Pagesat fascism as it was found in specific examples. Such examples include, Mussolini’s Italy and Hitler’s Germany. Although these two instances are not all encompassing of the ideology, they exhibit fascism to the greatest proportions. Additionally, these instances allow one to get a vivid and practical notion to what fascism truly is. At the end of World War One, the Central Powers (which included Italy, Germany, and Austria-Hungary) were forced to submit to the Treaty of Versailles, which left the

Life Experience of Sea Animals in Captivity - 2053 Words

Anyone who has been to SeaWorld has seen trained whales, dolphins, and seals. SeaWorld guests are entertained by the sea mammals in the tanks, jumping in the air on command by whistle. These tricks draw guests into the park. What may seem to be fun for the viewer, is torture for the mammals. There is a deadly truth behind all sea mammals in captivity: they don’t survive well there. Though sea mammals provide entertainment, they do not belong in captivity. Imagine being at home and then somebody broke in and you were forced, without any choice, to join the circus. This is what the mammals have to go through every day. It is not fair for the mammals to go through this. Why should anyone want them to? Now imagine being a six foot man living†¦show more content†¦Other trainers tried everything to get Tili away from Dawn. They slapped the water to signal to Tili to come over to them. Tili ignored them and continued to drag Dawn. Dawn eventually got out of Tili’s gra sp and when she thought she was safe, Tili swam up from under her and yanked her back down into the water by her arm. The paramedics got Dawn out of the water but some of her arm was left in Tili’s mouth. Dawn had no heartbeat. Tili had killed her. This wasn’t Tili’s first death. He had killed and injured previous trainers before Dawn. (Zimmerman, Tim) The documentary â€Å"Blackfish† is focused on Tili, and reveals that SeaWorld has abusive punishments for whales who do not behave. SeaWorld denied the documentary’s allegations, and was very upset when it aired. SeaWorld claimed that they never use punishment based training. (Brower, Kenneth) Whatever the case, for trainers like Dawn, no matter how hard one struggles to get away from such a deadly beast, they are not a match for the strength of a whale. Orcas were put on this earth to be killers of the sea, not performers or entertainers. Whales typically do not like loud noises. Performing ma ny different times a day every day in captivity, loud noises alarm the animal and can lead to the whale not performing like he should. (Thorn, Adam) Whales are the largest of the dolphin family. They are also the top predators of the ocean. They are the smartest animals in world andShow MoreRelatedMarine, Marine Parks, And Zoo s Bring Joy1510 Words   |  7 PagesMarine Mammals in Captivity Close animal encounters provided by aquariums, marine parks, and zoo’s bring joy to many self-proclaimed animal lovers. However, many scientific studies have shown that animals kept in captivity experience many negative effects to their physical and mental well-being. As Mahatma Ghandi, a leader of the Indian independence movement and renowned pacifist, once said, â€Å"The greatness of a nation and its moral progress can be judged by the way its animals are treated†. It isRead MoreFilm Analysis : Blackfish 1475 Words   |  6 Pageswhales can lead to dangerous behavior toward human trainers. The main claim this film displayed is how the captivity of Killer Whales triggers aggression and is unsafe for humans and other marine mammals. Blackfish uses the story of Tilikum (most aggressive killer whale who killed the most amount of Sea World trainers), interviews of previous trainers, and court hearings regarding OSHA and Sea World to support their claim. With all of the incidents and interviews provided in the film, my interpretationRead MoreAnalysis Of The Documentary Blackfish 962 Words   |  4 PagesSea World rebuttal was not considered in the documentary of â€Å"Blackfish† which clearly defines the bias views of the creator. So without choice, viewers are marked to take the side of the creator or leave the documentary feeling like a kid in a fine china shop, unable to touch or lose your balance for fear of shattering the look of the shop. Unfortunately, the problem with animal activist groups is that they force their religious views of animals on others with no other biases to consider. Hence,Read MoreAnalysis Of The Documentary Black Fish 1119 Words   |  5 PagesSea world is one of the top zoological organizations in North America, and it cares for one of the largest animal collections in North America. Their commitment to animals broadens around the world through the contribution of compelling financials and res ource support for wild life conservation, wildlife rescue and education programs worldwide. Sea World also creates a unique entertainment experience that connects imagination with a passion for nature. Their theme parks and products have influencedRead MoreAnimal Cruelty And The Marine Amusement Parks Around The World1585 Words   |  7 Pagesaround the world. Orca confinement is inhumane and is a disservice to such a socially complex, intelligent, self aware species. This is not only an animal cruelty issue. There have been many incidents of human injury and even deaths caused by whales as a result of the physical and mental stress they endure. Whales are by far the largest animals held in captivity, and after over 50 years of exhibiting, it has become painfully clear that they do not adjust to and should no longer remain captive performersRead MoreThe Life Of The Orca Whales979 Words   |  4 Pagesyour parents at a young age, taken only to spend the rest of your life in a confi ned environment, forced against your natural living circumstances. This is the life of the Orca whales (also known as Killer whales) at Sea World, an amusement park located in multiple places around the nation. Sea World performs shows incorporating animals, such as seals and whales to do tricks for amusement. However, recent research and media shows that Sea World lacks appropriate care for the whales they hold captiveRead MoreOrca whales have been in difficult circumstances ever since the first orca was captured in 1961.1000 Words   |  4 Pageslived two days in captivity then died and the reported cause of dead was pneumonia. Many things come to mind when people think an orca is in captivity. Many people tend to believe they are being treated, they will enjoy life more, and they will live longer due to the fact they are receiving food and care. These statements are told to spectators at seaworld, marineland and many other water parks around the globe. The facts disagree with t hese statements. Orca are very friendly animals, there have beenRead More symbolaw Symbols and Symbolism - Birds as a Symbol in The Awakening597 Words   |  3 Pagesthose that roam in the open air above the seas represent freedom and happiness. The captivity or freedom of these animals is the symbolism that Chopin uses to illustrate the captivity Edna experiences from society and the freedom she desires.   Through this vivid bird imagery in her novel The Awakening, Chopin elucidates the struggle and freedom Edna encounters. From the beginning of the novel, the author supplies bird imagery to represent captivity and solitude. The green and yellow parrotRead MoreThe Problem Of Keeping Whales Captivity992 Words   |  4 Pagesproblem of keeping whales in captivity and how to overcome it. III. Since I have made a lot of research about this topic, I am confident and qualified to speak about this topic. IV. First, I am going to tell what the problem is. Then, I will tell you some effects of it. Finally, I will tell you the best solution to overcome this problem. (Transition: Let me begin by telling what the problem is) Body I. Killer Whales, better known as Orcas, have been kept in captivity since 1961. Victims of the entertainmentRead MoreThe Killer Whales Have Been Captured From The Wild And Taken Into Captivity Essay1744 Words   |  7 PagesSince 1961 killer whales have been captured from the wild and taken into captivity. Orcas are exceedingly intelligent and affectionate. For instance, in their natural habitat orcas remain with their families their entire lives hunting and swimming hundreds of miles daily. Each pod of orcas has a different dialect and set of rituals while being immensely family-oriented. In captivity, these brilliant animals are forced into a concrete pool and coerced into performing circus acts. Once the pursue for

Should Cigarette Smoking Be Banned Free Essays

Smoking has been part of our life for many centuries now. It has evolved from simple tobacco type rolled in leaf to a more refined stick that has filter. Many people because of the smoke it produces. We will write a custom essay sample on Should Cigarette Smoking Be Banned or any similar topic only for you Order Now Many studies have suggested that smoking carries with it many different disease complications and that it should be limited if not totally banned. In my opinion smoking should definitely be banned in public places as it not only has deleterious effects on the non smokers present there but also may cause allergic coughing to many people. Besides, many youngsters are fascinated by the act of smoking and try to imitate it which may later develop into a habit. The first and foremost argument for the implementation and regulation of a smoking ban is very obviously, health related. No one who smokes is unaware of the various ill effects that it has. The number of chemicals that are present in one single cigarette is mind boggling. And regular smoking can lead to severe health conditions like oral cancer, lung cancer, etc. Why someone would want themselves to go through such an ordeal is beyond most people. While smokers may argue that it is an addiction, what they cannot answer is that: is this addiction stronger than the value of their lives? The more they smoke, the more susceptible they become to adverse health conditions. So, there’s no real motive for people to want them to stop smoking, in private or in public, but for their own better health. Smoke which arises when a person smokes a cigarette, bide or cigar is more hazardous to a passive smoker who inhales the smoke being in close vicinity of the active smoker. The smoke being inhaled by the former is unfiltered thereby causing more ill effects. Several pulmonary diseases such as cough, bronchitis, asthma and last but not the least carcinoma of lungs may occur as a consequence of smoking. Next, this may be the most overused argument for people to stop smoking in the presence of other people: the passive smoking effect. It’s not like they don’t know that they are putting others’ health and lives in danger, they do it in spite of it. Smoking around people has an effect on their health as well. Sometimes, these conditions can get even worse than those of the smokers themselves. Where’s the justice in that? People who smoke get affected, and people around them, because of them, get affected too. It’s high time smokers realized their intentional ignorance and took some responsibility. If not for themselves, at least for those around them. If they argue about their ‘rights’ being infringed by banning smoking, what about the rights of those getting affected by their incessant puffing? Are they not entitled to clean fresh air to breathe. The clean, fresh air that smokers make it so difficult to maintain. Many countries such as India have implemented a ban on public smoking. It has become mandatory to have no smoking zones in all eating joints, recreation centers etc. This practice may seem as a curbing of ones right to freedom especially to the smokers but surely this step will go a long way in achieving a healthier life style. Many people who gradually become aware of the ill effects of smoking are turning towards dead diction centers to get rid of this habit. Even the advocates of smoking in public areas disapprove of the practice when it comes to their off springs. Witnessing the elders smoking kindles similar desire in a youngster thereby giving birth to a new generation aft smoker. Advertently or inadvertently, smokers do tend to influence those around them. Whether it is a teenager who’s just entered high school, or a young child watching his father smoking at home or even a working professional who is trying to fit in with his colleagues; it is very easy to get influenced by someone who is seen smoking, especially when the smoker gives it so much importance and glorifies it like it is the best thing to do. This definitely has an impact on what the person thinks about smoking, and it more often than not, leads people to begin smoking. If smokers argue that it is up to the people to make their own decisions and that they shouldn’t smoke if they don’t want to, then they are very highly underestimating the power of peer pressure. In conclusion, To avoid these evils of smoking and ensure a healthy platform for the youth it is not only our duty but need of the day to condemn such practices if not completely then at least socially.. Claiming smoking withdrawal symptoms is just an excuse that smokers take refuge in. What they do not realize is that they have the power to control, and eventually stop the terrible habit that has affected and continues to affect millions across the globe. Will they not make it a better, cleaner and safer place to live in for their own future generations? So, if an answer is required for the question: should smoking be banned in public places or even in private areas, then it is a very straightforward one: YES, it should! In general, I think the world be a better place without cigarettes. However, the decisions as to whether to smoke or not should be for each individual to make. How to cite Should Cigarette Smoking Be Banned, Papers

Strategic Business Plan for a New Venture in a Consultancy Sector

Question: Discuss the strategic business plan for a new venture in a consultancy sector? Answer: Introduction Cambridge Group is the new company that offers high level of expertise knowledge and services in the development of local market, channel development, marketing strategy, market identification and development, as well as distribution strategy for every kind of products and services (Bygrave and Timmons 1991). It will basically focus over the offering and satisfying various types of markets: 1. Offering market research to the domestic customers by viewing the developing business in order to enhance the competitive markets (Bygrave and Timmons 1991). 2. Offering services of market research towards overseas investors that are looking to invest in the domestic market. As the business grows it will hire more employees and consulting job in the associated markets (Bygrave and Timmons 1991). It will also view the additional leverage through setting up the relationships as well as representations with global organizations of market research. Cambridge group is the Private Limited Company. The total stat up expenses and capital includes the stationary, legal cost; design of logo and other related expenses that make the budget of around is 150,000. Start-up assets include vehicles, office equipment, personal computers, as well as office furniture (Bygrave and Timmons 1991). Company Mission Cambridge Group provides quality information, reliable clients, development of market, development of channel, as well as business proposal development that will increase the business (Delmar and Shane 2003). The company also provides the in-house resources and provides high level of know-how, practical experiences, confidentiality as well as contacts. At Cambridge group, they offer comprehensive solutions related to the issues of clients, which will foster over the development of business (Delmar and Shane 2003). It is important that customers should understand that working at Cambridge group is professional, as well as less risk way towards developing the new areas. Cambridge group does not maintain the financial balances, and try to charge for the realistic value of the services through providing the high value to the customers (Delmar and Shane 2003). The basic focus is towards development of local market. The mission of the company is to endeavor towards understanding the busine ss of customers and to provide the comprehensive solutions of the issues (Delmar and Shane 2003). Internal Analysis SWOT Analysis Cambridge group is working in the highly lucrative market. The company tries to foresee the strength of the company as the ability to respond towards market dictates and also try to offer market research services for custom design to the clients (Bird and Jelinek 1988). Along with this, by the help of aggressive marketing and management of quality, the company intends to become leader n the particular industry. The main personnel of the company also hold the knowledge about the local and global markets that could penetrate the market (Bird and Jelinek 1988). However, the company tries to acknowledge the facts, which key companies are aware about the real significance of the marketing and market research and contribute towards entire business strategy (Bird and Jelinek 1988). Strength The strength of the company lies in its market segmentation as well as implementation strategies (Bracker and Pearson 1986). The company also strength in diversified market segments, which tries to ensure about the lack of dependency in specific market. The company also combines the skills towards directorship, in which directors should intend towards joining for developing the strategy for business and long term plans that hold huge experience in market as well as produce know-how and even build strong financial management (Bracker and Pearson 1986). The company also set up and maintains the well known business, and takes aggressive and focuses campaign of marketing. The marketing plan of the company also has clear strategy and goal (Bracker and Pearson 1986). Weaknesses The Cambridge group weakness lies in the solid well designed network of the market research area of the company (Bracker and Pearson 1986). Through the introduction of new practices of the company that has previously work to present the challenge to the company. Cambridge group also tries to set up internet in order to produce the technological issues (Bracker and Pearson 1986). Opportunities Cambridge group holds the opportunity in specific niche that includes appreciation of high quality and appropriate information (Castrogiovanni 1996). Through the introduction of the global financial services, it tries to present huge opportunity in both the local and global companies by looking over the information that might assist in entering the respective markets (Hammond, Keeney and Raiffa 2002). The present growth of the economy as compared to other economies might also present with an opportunity for enhancing the foreign investors in the market (Hammond, Keeney and Raiffa 2002). The present drive towards attaining localization is caused by enhancing the local individuals for investing as well as starting the business. The new generation of corporations, business owners, and professionals has also appreciated towards the requirement of relevant planning as well as information (Hammond, Keeney and Raiffa 2002). The company also has the opportunity in the field of internet marke ting and sales. Cambridge group can also enhance the number of overseas firms in order to penetrate the local markets (Hammond, Keeney and Raiffa 2002). The company can also take financial assistance that is offered through the government over the business plan credibility. However the outcome of the review of policy analysis requirements need to be consider as it might scrapped or either replace the new scheme (Hammond, Keeney and Raiffa 2002). The company also has the opportunity towards existence of well set up government organs, which could directly deal with the all the aspiring entrepreneurs, both in the local and global markets and also present the network opportunity (Hammond, Keeney and Raiffa 2002). Threats The current growth of the economy might result through the enhanced market of business consultants that could lead towards increasing the competition and even confusing the clients (Morwitz 2001). This competition could even try to emerge through various sources like, setting up the huge market of consultant for developing the new lines and integrating in total for controlling the services needs through the client. The company also faces threat from the new marketing strategy and tactics through setting up the company (Pettit and Singer 1985). The company also faces threat from existing competition. The present plethora related to the business Consultancy Company also exists, and the company also faces threat from the other start-ups that also collect through the nationwide healthy economic growth (Pettit and Singer 1985). The company also faces threat from existence of well set up government companies, which directly deal with aspiring entrepreneurs, both in the overseas and domesti c market (Pettit and Singer 1985). External Environment PESTLE Analysis Political It includes political stability condition that defines the new liberalization in the policy of economy that could support the company in flourishing the international market. Government owned firms has decided over consultancy projects companies (Busenitz and Barney 1997). Economic It includes fluctuation in currency, and prices of real estate. Reduction in real estate cost has also resulted into the decrease of rental expenses. Constant appreciation and depreciation in the value of rupee has created adverse effect over the export and import. Social The social factors includes the language spoken by the people are English, which is also a acceptable in education system (Busenitz and Barney 1997). Therefore, this also boosts the country in terms of education. There are many universities and institutions in the country that provide technological education. Technological factors also include working population. Along with various languages, English is the most valid language for communication in corporate. It is noted that literacy rate has also increased (Busenitz and Barney 1997). Technological The growth of technology has also offered the huge opportunities for conducting research and development, and innovation in the quality along with cheap technology (Busenitz and Barney 1997). There is an ample growth in the area of consultancy business, which also includes global customers more accessible (Busenitz and Barney 1997). Legal A huge debate is conducted over the bond surrounding in which staff members are needed to work that is not required legally (Busenitz and Barney 1997). Environmental The process and equipment of energy efficient includes the organizations that keep their focus over the water consumption, footprints of carbon, as well as utilization of energy (Busenitz and Barney 1997). Porters Five Forces Model Threat of Substitutes- Various offshore locations like China, Europe as well as Philippines are emerging market that create threat for the IT industry, due to cost benefits (Gumpert and Stancill 1986). However, it is noted that there is an impact in the long run. The quoted price for all the projects could create key differentiator in the product quality (Carswell and Gunaratne 2005). Bargaining power of customers- It includes huge IT companies for the projects that result into the high project competition. It has also face the huge reduction in expenditure in IT projects. The IT sector in India relies over the USA for the specific majority f revenue and through the current financial crisis (Carswell and Gunaratne 2005). Rivalries- Competition increasing in It sector is intense. Other companies such as HP, Dell, and cognizant provides the commoditization of the technological products. These products also provide undifferentiated cost, which could lure the various customers (Carswell and Gunaratne 2005). Bargaining power of suppliers- These is reduced demand for technological professionals due to the crisis in economy (Carswell and Gunaratne 2005). This kind of financial trauma has impacted the international technological outlook. There are many freshers as well as experience people, who are looking for a job (Carswell and Gunaratne 2005). Barriers to entry- it includes ramping multinational companies capacity as well as strength of the employees. It also includes low capital need, as well as huge value chain for the enterprises (Carswell and Gunaratne 2005). Threat of New Entrants- It includes supports of government and emerging organizations. It includes low capital investment as well as implications due to the value chain for the enterprises of SME (Carswell and Gunaratne 2005). Strategic Analysis and Choice Cambridge group strategies emphasize over focus, and considered it as the key of success (Rowe and Wright 2001). Cambridge must focus over the specific services with the specific type of users. Initially Cambridge Group will stress over the domestic market and in the field of market findings and research. Target customers will also cover about the main decision makers in all the large, small, and medium sized organizations in the startup as well as in growth time (Rowe and Wright 2001). The company is presently building the image and trying to create the awareness by distinctiveness and consistency in the provision of service (Rowe and Wright 2001). The company also tries to focus over delivering quality service and towards end products that in turn tries to produce the referrals of goods that could generate revenue. The company also focuses over advertising of various media (Rowe and Wright 2001). Cambridge group also intend to have heavy components of personal selling in the market ing. Therefore, they intend to actively participate in personal relationship with customers and have strategic allies by keeping abreast of the requirements (Rowe and Wright 2001). Long-Term Objectives 1. Profit- To create the sufficient profit in order to attain future growth and to offer resources for attaining the objectives of the organization. It is expected that the net profits will be 45% of the total sale in first year (Schwenk and Shrader 1993). 2. Growth- In order to expand the business in the manageable and challenging, the company needs to lead in the market of adaptability and innovation (Schwenk and Shrader 1993). 3. Citizenship- in order to social asset and intellectual towards the environment and community, the company need to contribute around 5 hours each week and work as volunteer, by also contributing 5% in charity from pretax profits (Schwenk and Shrader 1993). Generic and Grand Strategies Value Proposition For all the small as well as emerging business that are looking for the opportunities in order to enhance the chances for attaining success, Cambridge group tries to design services that could enhance the execution of business (Shane 2003). Just like the traditional management consultancy company, this focuses over supporting the huge clients exploring problems, this company stress over working with the small businesses in order to implement the concrete, short-term actions that will be designed for moving the business in correct direction (Shane 2003). Market options The present drives and stress over the government over industrial base diversification away through the mineral sector, by presenting the opportunities for Cambridge group to give their contribution for attaining the goal (Stewart, Watson, Carland and Carland 1999). This could even result into the implementation of techniques of market research and knowledge transfer. Through undertaking the comprehensive research, it is realized that there was a requirement for attaining specialized firm for market research, which stress over producing the report of market research that is tailored towards the needs of client (Stewart, Watson, Carland and Carland 1999). Company Scope Through placing the company together, it is required to attempt to offer services, which permits to demand through clients (Stewart, Watson, Carland and Carland 1999). However, it is noted that economics has offered us with the opportunities for the small business in which customers demand exist. The most significant factor is to develop the future services towards needs of the market (Stewart, Watson, Carland and Carland 1999). Our understanding towards the requirement of target market segment is the competitive benefits. It is quite critical to effort towards developing the correct new services (Stewart, Watson, Carland and Carland 1999). Short-term objectives The business strategy of the company move around the requirement to offer quality data related to different targeted customers in the process of satisfying their requirements (Venkataraman 1997). This might undertake by the recruitment of the marketing research professionals and the team of business consultancy, along with production of quality reports that will be designed for catering the needs of the customers (Venkataraman 1997). These proposals might be professionally designed and reflect about the companies intended reputation and image. The company might also positive itself as the provider of quality service, which strives towards offering the relevancy, accuracy as well as particular information (Venkataraman 1997). The company also intends to set up the rapport with every appropriate agency of government and private institutions that might refer to the aspiring entrepreneurs (Venkataraman 1997). Functional tactics Human resources- Cambridge group needs a high knowledge level, expertise as well as analytical ability that implies it would not be easy to leverage in the similar consulting organization in which the partners could run the business and increase the sales that relates to it (Wilkinson 1987). Marketing- the company interact with Key venture capitals, small business resources, as well as small business founders in the area of business resources (Bassellier, Reich and Benbasat 2001). The company also makes its clients through relationship and local newspapers. The company also takes part in local chamber of commerce that support in enhancing the exposure (Bassellier, Reich and Benbasat 2001). In every type of communication, Cambridge group tries to constantly reinforce our differential benefits: Stress over supporting the small business in moving in correct direction Actionable, business strategy as well short term marketing (Bassellier, Reich and Benbasat 2001) Create domestic presence through reducing cost Policies that empower action In the present time we are experiencing the rapid increase in the economy, and the same has been brought through various other things, like the foreign exchange policies relaxation and the macroeconomic policies that are actually geared by the overseas investors in the country (Bassellier, Reich and Benbasat 2001). The monetary and fiscal policies of the government are also geared towards maintaining the economic growth along with the social justice, which contribute towards this and the same is evidence through the economy average growth rate of around 7% since the year 1990 and is high in global standards (Bassellier, Reich and Benbasat 2001). The present focus of the government over industrial diversification is away through the mineral sector, which creates and opportunity for Cambridge group in order to give contribution in attaining the goal (Bassellier, Reich and Benbasat 2001). Strategic Control and Continuous Improvement The domestic market of the consultancy is increasing at steadily rate in the last few years. By keeping this in mind, the company intends towards their marketing programs and expands the business accordingly (Busenitz and Lau 1996). The quality sales and marketing introduction tries to enable Cambridge group towards effective market and towards potential customers through the positive impression and images (Busenitz and Lau 1996). The company has projected the sales to rise, as the company continues towards setting the reputation, mainly in the area of market research. With the time over the internet and the local participation and regional trade and conferences, it is depicted that main milestones is to expand the sale and potential of marketing by using the new channels and exploring the potential customers (Busenitz and Lau 1996). Whole year, the company intends to follow regular evaluation of the marketing and business programs in order to ensure that the company line with intend ed objectives (Busenitz and Lau 1996). Cambridge group will start setting up the alliances with the reliable as well as reputed suppliers (Busenitz and Lau 1996). The company will also prepare the sales report about in-house through the help of reputed organizational agency. The company also intend towards getting engage with the services of qualified consultants (Busenitz and Lau 1996). Conclusion It can be concluded that for the new venture, it is important to conduct market research and explore the challenges and benefits lying in that sector. This research is also helpful in knowing the strategic analysis of the company. The company has also set up its long term and short term objectives that will clear the vision of the company and initiate them to take appropriate actions, so that company could achieve its goals. The company has also included about implementation actions that will help in understanding how the strategies will be implemented and help the future researchers. References Bassellier, G., Reich, B. H., and Benbasat, I. 2001. Information technology competence of business managers: A definition and research model. Journal of Management Information Systems, 17(4), pp. 159-182. Bird, B., and Jelinek, M. 1988. The operation of entrepreneurial intentions. Entrepreneurship: Theory Practice, 13(2), pp. 21-29. Bracker, J. S., and Pearson, J. N. 1986. Planning and financial performance of small, mature firms. Strategic Management Journal, 7(6), pp. 503-522. Burke, L. A., and Miller, M. K. 1999. Taking the mystery out of intuitive decision making. Academy of Management Executive, 13, pp. 91-99. Busenitz, L., and Barney, J. 1997. Differences between entrepreneurs and managers in large organizations: Biases and heuristics in strategic decision-making. Journal of Business Venturing, (12), pp. 930. Busenitz, L., and Lau, C. 1996. A cross-cultural cognitive model of new venture creation. Entrepreneurship. Entrepreneurship Theory and Practice, 20(4), pp. 2539. Bygrave, W., and Timmons, J. 1991. Venture and risk capital: Practice and performance, promises and policy. Boston, Harvard Business School Press. Carswell, P., and Gunaratne, K. A. 2005. Exploring the role of entrepreneurial characteristics in determining the economic growth potential of an innovation. International Journal of Entrepreneurship and Innovation Management, 5(5, 6), pp. 1-441. Castrogiovanni, G. J. 1996. Pre-startup planning and the survival of new small businesses: Theoretical linkages. Journal of Management, 22(6), pp. 801-823. Delmar, F., and Shane, S. 2003. Does business planning facilitate the development of new ventures? Strategic Management Journal, 24(12), pp. 1165-1185. Gumpert, D. E., and Stancill, J. M. 1986. How much money does your new venture need? Harvard Business Review, 64(3), pp. 122-139. Hammond, J. S., Keeney, R. L., and Raiffa, H. 2002. Smart choices: a practical guide to making better decisions (1 ed.). New York, N.Y.: Broadway Books. Morwitz, V. G. 2001. Methods for forecasting from intentions data. In J. S. Armstrong (Ed.), Principles of forecasting: A handbook for researches and practitioners (pp. 33-56). Boston, Mass.: Kluwer. Pettit, R. R., and Singer, R. F. 1985. Small business finance: A research agenda. Financial Management, 14(3), pp. 47-60. Rowe, G., and Wright, G. 2001. Expert opinions in forecasting: The role of the delphi technique. In J. S. Armstrong (Ed.), Principles of forecasting: A handbook for researches and practitioners (pp. 125-144). Boston, Mass.: Kluwer. Schwenk, C. B., and Shrader, C. B. 1993. Effects of formal strategic planning on financial performance in small firms: A meta-analysis. Entrepreneurship: Theory Practice, 17(3), pp. 53-64. Shane, S. 2003. A general theory of entrepreneurship. Cheltenham: Edward Elgar. Stewart, W. H., Watson, W. E., Carland, J. C., and Carland, J. W. 1999. A proclivity for entrepreneurship: A comparison of entrepreneurs, small business owners, and corporate managers. Journal of Business Venturing, 14(2), pp. 189-214. Venkataraman, S. 1997. The distinctive domain of entrepreneurship research: An editor's perspective. Advances in entrepreneurship, firm emergence, and growth. Greenwich, CT: JAI Press. Wilkinson, J. W. 1987. Effective financial planning model. Journal of Systems Management, 38(6), pp. 6-10.